About Us
For over 30 years many of the UK’s premier Blue Chip companies have been dependant upon the expertise and rich experience of Parade to provide them with the top quality Marketing Services that they require and deserve.Parade is a dynamic, multi faceted company, which continually strives to improve and expand the services it can offer to benefit its valuable and important clientele.
With the benefit of our extensive in-house facilities, which include a fully functional Call Centre, a Mailing House, a Graphic Design Studio and a Web based marketing platform, our pool of talented and highly skilled staff are able to create and deliver superior quality, cost effective bespoke solutions.
Whatever the project, whatever the budget, we can provide exciting and innovative ideas. We can take it all the way from concept to implementation.
Whether it is sales generation, fund-raising campaigns, customer acquisition and retention solutions, franchise marketing services or brand building exercises Parade has the answers; The inspired answers.
Parade facts:
• Our clientele includes some of the UK’s most successful customer-focused organisations. The public sector is represented, as are many commercial areas such as FMCG, retail, automotive, travel, leisure and financial companies.
• We have served many leading blue chip organisations and well-known brands for over 10 years. Inevitably in that time some brands have been acquired by new owners. In almost all the cases we are proud to say that we have continued to be their preferred outsourced partner.
• In the past 5 years, Parade has invested more than £500,000 in new equipment, facilities and technology. This has enabled Parade to increase efficiency and to introduce important and valuable new services.
• In excess of 14 million items per annum are fulfilled and mailed out on behalf of over 150 clients. We are renowned for the highly complex matching that we are able to achieve. It is one of our specialities.
• Our commitment to continual investment enables us to take advantage of the latest improvements and innovations in technology. As a result the facilities we can offer to our clients now include high speed automatic enveloping and polywrapping, digital mono and colour printing, high speed ink jet addressing, graphic design and plastic card supply and processing.
• Our in-house call centre receives incoming calls on behalf of well-known companies with familiar brand names. We handle their client response calls and deal with any complaints. We also undertake business-to-business telemarketing. Currently, major brands make use of our call centre for data cleansing, appointment making and outright sales.
• The supply, cleansing and management of data are a matter of trust and require the highest integrity. Many major brand names entrust their confidential databases to Parade because we take our obligations under Data Protection legislation very seriously indeed. As long term members of the DMA we maintain the highest standards and adhere to the best practice guidelines in the industry.
• If there is one word that sums up Parade, it is “Commitment.” Our management are committed to provide exemplary leadership. Our staff are committed to close and productive teamwork. Together we are committed to giving our clients the ultimate in service. The close-knit relationship between our management and departments is fundamental in ensuring that every campaign we undertake is a success.
• We are proud of our people. We know that highly skilled and committed people are at the heart of every successful campaign. We recruit, train and retain the only the very best people. Most of our staff are long serving.
Our in-house service groups:
1. Direct Mail:
• Design
• Response Handling
• Fulfilment
• Despatch
2. Data Management:
• Supply
• Cleanse & Enhancement
• Data capture of responses
• Purpose-selected data supply/creation for specific campaigns
3. Call Centre:
• Inbound response handling and fulfilment
• Dedicated Carelines
• Tele-marketing and sales generation
• Appointment-setting
• Call Centre Training and Consultancy
• Market Research/ Surveys
• Database cleansing and development
4. Loyalty and Membership Schemes:
• Conceptualisation
• Plastic Cards supply and processes
• Personalised loyalty scheme software platform
• Rewards
• Implementation and Management
5. Web based Marketing
• Brand Concept and Management
• Graphic Design
• Website build evaluation and design
• Search engine optimisation
• Email marketing
6. Campaign Management
• Bespoke campaign conceptualisation and execution
• Customer acquisition and retention
• Franchise support marketing
• Brand awareness build and support
